LinkedIn Optimization
LinkedIn profiles that get found.
National LinkedIn optimization for executives and senior professionals. Strategic profiles built to attract recruiters, signal authority, and accelerate every search.
Profile rewrite
Headline, About, Experience, and Featured — rewritten end-to-end around your real value and the audience you want to reach.
- Headline & About rewrite
- Keyword-aware positioning
- Recruiter-ready Experience
Visibility & activation
A profile is only the start. We build the rhythm that puts you in front of the right people on a sustained basis.
- Inbound recruiter strategy
- Network activation
- Visibility cadence
For executives & boards
Specialty work for senior executives, board candidates, and public-facing leaders who need their LinkedIn to match the room.
- Board-ready positioning
- Speaker & thought-leader profiles
- Confidential while-employed strategy
Beyond the profile
LinkedIn is not an online resume.
LinkedIn is a professional visibility and relationship-building platform. Our LinkedIn profile optimization services position you for the recruiters, decision-makers and peers you want to reach, then help you build the relationships that open doors.
Keyword-optimized headlines
A headline that says what you do and the value you bring, using the terms recruiters and decision-makers actually search for.
Executive About section
An About section written in your voice that tells your leadership story and makes it easy for the right people to start a conversation.
Positioning for recruiters and decision-makers
Experience, skills and featured content aligned with the roles you are pursuing, so your profile reads as a match for them.
LinkedIn search visibility
Settings, skills and profile signals tuned so you appear in more of the searches that matter to your goals.
Consistent professional branding
Your LinkedIn profile, resume and executive bio tell one coherent story, so people meet the same leader everywhere they find you.
Networking and career transitions
Practical networking and relationship-building strategies, and LinkedIn optimization for career changes, including confidential searches while you are still employed.
Related services
- LinkedIn strategy sessions
- Executive resume writing
- Executive personal branding
- Workshops & training
- All services & pricing
Canadian Executive Career Services
Our office is at 9620 NE Tanasbourne Dr., Ste 300, Hillsboro, OR 97124, serving Hillsboro, Beaverton, Portland and Washington County in person. Virtual advisory and career marketing services are available nationwide across the United States and Canada. Prices are in U.S. dollars (USD).
Looking for career services in Portland, Oregon? Explore our Portland-area career coaching and career marketing services.
Frequently asked questions
Answers to common questions.
What's included in a LinkedIn profile optimization?
A full rewrite of your headline, About, Experience, and Featured sections, plus a keyword-aware positioning plan that aligns your profile with the roles, recruiters, and decision-makers you want reaching out.
How is profile optimization different from a LinkedIn strategy session?
Optimization gives you a stronger profile. A LinkedIn strategy session adds the system around it — search visibility, intentional network growth, and a low-maintenance weekly rhythm. Many clients pair them.
Will my LinkedIn show up better in recruiter searches?
Yes. We tune the signals LinkedIn's recruiter and search tools actually read — keywords, skills, headline structure, and activity — so the right searches surface you instead of someone else.
Can I do this while I'm still employed and stay confidential?
Yes. We routinely support senior leaders doing quiet, confidential repositioning. We adjust visibility settings and signals so the work happens without alerting your current employer.
Do you work with clients across the United States?
Yes. We're a national practice. Everything is delivered by video and shared documents, with rapid turnaround on drafts and revisions.
Next Step
Request a Consultation
Request a confidential consultation with Heather Joy Hill.
Ready to talk about what's next?
Request Information or a ConsultationConfidential, no obligation. We'll follow up personally.