LinkedIn Strategy
Fish with a net, not a pole.
A LinkedIn strategy session that goes far beyond profile content. We teach you how to get noticed by the right people, grow your network on purpose, and keep it all running without living on the platform.
Why this matters
LinkedIn is the first place employers look — even when they already have your resume.
Before a recruiter picks up the phone, before a hiring manager schedules the interview, before a client signs the contract — they Google you. And the result that almost always sits at the top is your LinkedIn profile. It's where decision-makers go to verify your resume, read between the lines, and decide whether you're worth a conversation.
LinkedIn is also where the audience that can actually afford you lives — the executives, founders, board members, and hiring leaders who make real offers. A resume tells one person what you've done. A strong LinkedIn presence tells the right rooms, on repeat.
In many ways, your LinkedIn profile has become more important than your resume — but you can't have a great profile without a great resume underneath it. They're a power couple. The resume gives you the substance, the proof points, and the language. LinkedIn takes that material and puts it in front of the people who can change your career.
Our strategy sessions are built around that reality. We teach you the same playbook we use ourselves — the easy, powerful, often overlooked moves that make LinkedIn's search, algorithm, and recommendation engines work in your favor. Every engagement is led personally by Heather Joy Hill and the Vellian Group team.
What's inside the session
Five pillars that turn your profile into a system.
Profile content is one piece. The rest is what most coaches skip — and exactly where the leverage lives.
Profile That Earns the Click
Headline, About, banner, featured section, and Experience rewritten as a positioning asset — not a résumé in disguise.
- Keyword-rich headline & About
- Featured section that converts
- Experience reframed around impact
Findability & Search Strategy
We tune the signals LinkedIn's search and recommendation engines actually read, so the right recruiters and decision-makers land on your profile.
- Keyword and skills strategy
- Recruiter & search optimization
- Open-to-work signals (when used)
Intentional Network Growth
A repeatable system for adding the right people — not random connections — so your network compounds in your favor.
- Target connection criteria
- Personalized outreach templates
- Re-engaging dormant contacts
Visibility Without Burnout
Low-effort engagement and posting patterns that get you seen weekly without turning LinkedIn into a second job.
- 20 min or less weekly cadence
- Comment-first visibility plan
- Light-touch content calendar
Measurement & Tuning
Simple metrics so you know the system is working, plus a tuning checklist for when goals or roles shift.
- Profile view & search benchmarks
- Connection quality review
How the session works
A collaborative session, not a lecture.
We build the strategy with you, not at you — so when you leave, you actually know how to run it. No mystery, no dependency on us.
- Step 01
Strategy Intake
We start with what you actually want LinkedIn to do for you — visibility, recruiter inbound, business development, board roles, or all of the above.
- Step 02
Live Strategy Session
A working session where we walk through the playbook live: profile direction, search strategy, network-growth tactics, and the visibility cadence that fits your life.
- Step 03
Build & Implementation
We rewrite the profile, install the search and findability levers, and set up the lightweight systems that keep it running once you take the wheel.
- Step 04
Low-Maintenance Handoff
You leave with a profile that works for you, a 20-minute-or-less weekly rhythm, and the exact templates and checklists we use ourselves.
LinkedIn in the Wild
Expert video interviews that position you as the authority — before the first meeting.
LinkedIn in the Wild is our signature video interview series. I sit down with you on camera — not as a job seeker, but as the expert you are — and you share real, useful advice from inside your niche. Whether the spotlight is on you as a professional, executive, or leader, or on the business you've built, the interview is designed to showcase what makes you worth knowing.
Each interview is professionally edited with music, branding, and broadcast-quality polish. It's built to showcase how you think, what you know, and what it's actually like to work with you.
I publish the finished piece to my LinkedIn audience of 10,000+ (and growing) for organic reach across your industry. You keep the video to share on your own profile, in recruiter conversations, with prospective clients, or in your portfolio — giving decision-makers a window into your expertise before they ever schedule a call.
- → Professionally edited video, scored & branded
- → Your own copy of the finished video
- → Companion LinkedIn post written about you
- → Shared to my 10k+ network & tagged for reshare
Investment
$299
Per featured interview
- ✓ Professionally edited, branded interview video
- ✓ Your own copy of the final video file
- ✓ Dedicated LinkedIn post written about you
- ✓ Published & tagged to my 10k+ audience
- ✓ Easy reshare to your own profile
"By the time a decision-maker reaches out, they've already seen you in your element — confident, generous, and unmistakably the expert."
Frequently asked questions
About LinkedIn strategy sessions.
How is a LinkedIn strategy session different from a profile rewrite?
A profile rewrite gives you better words on the page. A LinkedIn strategy session gives you a system. We rewrite the profile too, but the real value is the playbook around it: how to get found by the right people, how to grow your network intentionally, and how to keep it all running without living on the platform.
What does "fish with a net instead of a pole" mean?
A pole catches one opportunity at a time — apply to a job, send a message, repeat. A net works while you sleep. We set up the visibility, search, and engagement levers that pull the right recruiters, decision-makers, and peers toward you, so opportunity flow becomes inbound instead of always outbound.
How much time will I need to spend on LinkedIn after the session?
We design every strategy to be low-maintenance once it's set up. After the initial buildout, most clients spend 20 minutes or less a week to keep the system working. The structure does the heavy lifting; you just feed it.
Do you teach the same strategies you use yourself?
Yes. We teach what has actually worked — for our own visibility, for our clients, and across industries from executive search to military transition to small business. Nothing in the session is theoretical. If we recommend it, we've watched it produce results.
Who is a LinkedIn strategy session for?
Executives, founders, consultants, job seekers, career changers, and professionals who want to be findable for the right reasons. It's especially powerful for people who feel invisible on LinkedIn despite strong credentials, or who want to stop chasing opportunities and start attracting them.
Do you serve clients outside Oregon?
Yes — we work with professionals across all 50 states. Strategy sessions are delivered by video, with shared documents and follow-up support handled remotely.
Looking for the profile-only version? Explore LinkedIn profile optimization or pair it with professional resume writing.
Start the strategy
Let's set up a LinkedIn presence that works while you don't.
Book a confidential 30-minute discovery call with Heather Joy Hill. We'll map your goals to the right strategy session and have you fishing with a net in no time.